INSIGHTS

Nov 301 min read

Driving awareness in medtech and B2B: A series

Driving awareness is the cornerstone of a successful customer journey. Whether you're introducing groundbreaking technology or enhancing...

9 views

Oct 76 min read

Why Mastering the Awareness Stage Is Your Key to Winning the Customer Journey in Medtech

The customer decision journey (CDJ) is the path potential buyers take when deciding whether to invest in a product or service. It spans...

16 views

Oct 66 min read

12 strategies to help shape the medtech market and unlock new business

The awareness phase is one of the most pivotal stages in the customer journey. Miss it, and you risk being left behind before the race...

26 views

Oct 57 min read

Practical Approaches to Create Awareness for Your Product and Brand

The awareness phase of the customer decision journey is essential for long-term business success. It’s the moment potential customers...

14 views