What happens if MedTech users don't optimize full solution capabilities?

Updated: May 9, 2024

Part - 01

Part - 02

Listen in as we look at the consequences for caregivers, and medical equipment manufacturers when end-users are not getting the most out of their technology. This is an important topic when considering your net promoter score and where to spend your medtech marketing budget. We’ll explore the impact to patients, hospitals, and manufacturers when end-user optimisation is overlooked.

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Sarah Morton

Sarah has over 25 years' experience in the healthcare industry. A former Philips employee, she held a variety of leadership roles from marketing strategy, and engagement to sales excellence and customer education . Sarah is an advocate for continuous innovation in the customer journey.

Originally from the UK, Sarah has been based in the Middle East for the last decade, and is a keen creative writer and amateur stand-up comedian.